Film Marketing Plan

A key part of a film’s success is how well it has been marketed. When a film goes into development, a detailed film marketing plan needs to be created for the whole team, from production design through to assets to have a unified vision to present to the world.

Create your film marketing plan to prove value to investors, film festivals and distribution. 

Film Marketing Plan Outline

A film marketing plan answers the following questions

  1. Film Pitch
  2. What is the film about
  3. What is your USP
  4. Who is involved with your film
  5. Who is your Audience

Film Page Creator

  • Write your Logline
  • Write your Synopsis
  • Add the Genre and sub-genre
  • What is your USP
  • Key Cast and Production
  • Team Biographies
  • Media Gallery
  • Images and Video
  • Press Releases

Who is your Audience

  • Who is your niche audience
  • How big is your niche audience
  • How are you going to reach your audience

EPK Kit

  • About the Film
  • Images and Video
  • Cast and Crew Biographies

Create your Film Marketing Plan

Work out who your niche audience is

Figure out how big your audience will be

Research how you going to reach your target market

Design your EPK (Electronic Press Kit)

Connect with influencers that apply to your keywords

Launch your Film Marketing Plan to Media

Film Promotion and Marketing

Film promotion ideas

Movie advertising

Movie promotion

Movie promotion ideas

Who is your Audience

Where to find your targeted audience

How large is your audience

What is the viability of your campaign

Film Marketing Strategy

Film Marketing Plan

Build a profile of your perfect audience member

Define your genre and keywords

Analyze the statistics, how many targets can you reach

Build your website and create social accounts

Find organisations, social influencers and partners to grow your email database

Write relevant articles, press releases and design artwork

Complete your EPK (Electronic Press Kit)

Launch your Film campaign!

Now that we have a good idea how large our target audience is, let's set up the website and social media accounts.

Social media presence

"A film under $2M isn't going to see theatrical. It's a golden era, people see smaller films on streaming" Russ Levine What are your goals? What are your existing assets? Where do you intend to distribute? How are you going to reach your audience?

You need to determine what your audience is looking for and where they look for the content. Ie buying tickets, get advice, watch video Make a fan feel invested and interact with your content.

Film Marketing Strategies

Decide what you want to share, where you going to post it and what time your audience is online. Analyze your social media data to see what makes an impact, why it is working or change direction to achieve your goals.

The goal of your film marketing strategy is engagement over a long term, even to your next films. Build your following that can transfer to your next projects.

A key part of a film’s success is how well it has been marketed. When a film goes into development, a detailed film marketing plan needs to be created for the whole team, from production design through to assets to have a unified vision to present to the world. Create your film marketing plan to prove value to investors, film festivals and distribution.